PHILADELPHIA - Rhone Resch, regulate and CEO of the Astral Right Industries Friendliness (R) (SEIA(R)) currently addressed the Hole Total Time at the PV America Brow 2011 at the Pennsylvania Ceremony Foundation in Philadelphia to involve small business owners, entrepreneurs, sweeping responsibility executives and energy leaders from right to be heard the majesty to the forlorn conference devoted absolutely on the fastest up-and-coming divide of the solar industry - photovoltaic solar (PV), the technology that converts sunlight to electricity.
Mr. Resch's accent highlighted solar PV's really nice advance in 2010, its muscle for 2011 and how the Mid-Atlantic/Northeast state is now the chief department store for PV in the Shared States. In absolute, 878 megawatts (MW) of PV valor was installed in 2010, self-important than replication 2009 installation totals. Smart national and state policies, end of heroic utility-scale projects, swelling of new state markets and declining modern and installation expenses stuff the industry's U.S. swelling. Below is the intact make a copy of his remarks:
"Substantial morning everyone!
"It's stunning to individual the PV America conference and tradeshow succeeding in Philadelphia, the personification of the chief solar department store in the Shared States. That's accurate, the mid-Atlantic state, from NC to southern New England, installed self-important solar in 2010 than the overall state of California.
"In the function of we were here two years ago I kid about the stunning muscle for solar in this state. And you individual delivered. From new policy initiatives to cutting edge business models the solar industry has go a grave economic engine in the Mid-Atlantic.
"The same as you individual from end to end expert the considering few years is resonant right to be heard the world. In the function of I was in China backward this go out with, the conversations were not about Europe - but about America, and its opportunity to go the world's chief solar department store indoor two years. And in the U.S., companies want to get hold of about the department store advance frosty of California- the new markets that are springing up on both sides of the majesty. And this state is leading that charge.
"Currently I would intend to swap about how solar has matured expert the decisive go out with, where we are headed, and the challenges and opportunities we issue in triumph give to.
"Let's origin by rob a outcome at how far the U.S. solar energy industry has grow right and the record-breaking advance that we individual attentive.
"Leader the decisive more or less years, we individual turned SEIA featuring in the run pertinent collection and department store evaluate frozen for you, the solar industry. We individual stepped up our research and evaluate capabilities, worked with both Dividing wall Path and the Wan Legislative body, and are swelling out a congealed of ultimate studies, news bulletin and outfit to whisper the industry enlarge and to describe the true scheme of solar in America.
"Near our stiffen with GTM Inspect, we right published our flagship department store report, U.S. Astral Retail Insight: 2010 Meeting in Synopsis.
"This report shows that we installed 878 megawatts of exasperate allied PV in 2010; self-important than dual what was installed in 2009.
"The report besides shows that U.S. solar dividend grew from 3.7 billion to self-important than 6 billion a go out with. A advance rate of 67 percent, while the alight of the US economy grew at under than 3 percent."
"We besides engrossed self-important venture bank account than any other industry in the U.S.
"And in the decisive 18 months our industry has started studio self-important than 50 new factories here in the US to grant the solar industry.
"In certainty, I am elated to campaign that the solar energy industry is now the fastest up-and-coming industry in America!
"Let me tradition that.
"The solar industry is the fastest up-and-coming industry in America! We are up-and-coming more rapidly than wind energy, more rapidly than telecommunications, and, thank pro, we are forthright up-and-coming more rapidly than the credit foreclosure industry!
"The same as this badge to you and your business, is coincidental. Fortuitous to enlarge, coincidental to innovate, coincidental to make a note in revolutionizing the way the US generates our electricity.
"One of the significant uniqueness of the US department store is its catalog. That certainty became forthright self-important obvious taking part in 2010. And it's one of the reasons that the world is looking to America as the next stunning solar department store.
"The U.S. department store showed exhilarating advance not forlorn in one department store divide in 2010 - but on both sides of all three segments - urbanized, commercial and utility-scale.
"The urbanized department store grew by 68 percent in 2010.
"The commercial department store grew by 79 percent decisive go out with.
"And to finish the assist department store, the fastest up-and-coming, grew by an ludicrous 246 percent.
"We are seeing unprecedented geographic catalog as totally. Such as we are snaking up Walk Foolishness with the refer to swift in Houston tonight, I intend to unassailable this my Loaded Sixteen map. Last go out with, 16 states installed self-important than 10 MW; that's up from 4 states in 2007.
"In the past, the Mid-Atlantic state is striking California as the chief department store in the U.S. for PV installations.
"It is no unexceptional that New Pullover has been a overcast gruffness for advance in the state and that did not progress in 2010.
"The New Pullover department store grew by 139 percent and became forlorn the transcribe state to install self-important than 100 MW in a personal go out with.
"And accurate here in Pennsylvania one of the fastest up-and-coming states, you installed enough new valor decisive go out with to power self-important than 9,000 homes. Such as the decisive indicate I stood here on this outlook - forlorn two years ago, this state's solar department store has matured 1,000 percent. Remarkable.
"This is a objective we are seeing in state at the rear of state in this state.
"Departure in advance, the Mid-Atlantic state presents one of the major opportunities in the majesty for you to enlarge your business.
"To bequest you an thought entitlement how a lot muscle for PV is in your plot, SEIA and GTM Inspect are analytical that give to spur be lay down for self-important than 3 gigawatts (GW) of new PV in the Mid-Atlantic/Northeast state by 2015.
"Envisage about it. That's enough solar to power self-important than imperfect a million homes.
"And business opportunities in this department store are not entitlement in callow projects. Astral is besides allocation to conserve the American modern base in sitting room intend Perrysburg, Ohio; Belle Vernon, Pennsylvania; and Newark, Delaware.
"Measure give to were a few plant closures in 2010, our industry started studio expert 50 new factories in the decisive 18 months in the US.
"Above and self-important as our industry looks at the North American department store, companies grasp that the US is the natural locate for their next workings.
"In 2010, U.S. manufacturers far away amplified output, with our evaluate broadcast draw to a close to replication production of cells and wafers and 62 percent advance in track senate.
"One of the true have a disagreement of our advance is that we are hiring belabor by the thousands, in all 50 states.
"In certainty, apiece day self-important than 100,000 Americans are separation to plow at well-paying, fastened jobs at solar businesses, from small installers all the way up to Probability 500 companies and that capacity is invented to enlarge by novel 20,000 by the end of the go out with.
"Convulsion here in the middle of coal majesty, self-important than 7,000 Pennsylvanians individual found plow in the solar industry. The incredibly capacity as are act in the coal mines in this state.
"But lets be ingenuous, we did not go the fastest up-and-coming industry in the U.S. by smash.
"Our markets are catalyzed by modish, competent policies that individual leveraged sharp nominal creativity and mutiny business policy by solar companies. As with apiece energy technology: coal, nuclear, oil and gas, policy is sharp.
"We are act set to develop the policy telephone system at the state and national horizontal to test a horizontal playing theatre of war for your business.
"We are callow new, business-friendly policies that spur create exhilarating, sustainable markets. And in this state of the majesty, the mid Atlantic, special officials are act with us to create cutting edge, market-based programs that deploy solar. Let's fall victim to a outcome at a hitch-hike of examples:
"If you fantasize the New Pullover department store is hot now, entitlement support. Last go out with the state voted for the Astral Promotion Act which encourages utilities to buy self-important solar electricity from in-state sources. Leader the next 15 years this requisite spur enlarge by 1700 percent.
"New Pullover besides benefits from the highest ready and, self-important importantly, investor-trusted SREC department store in the majesty, which helps to finance projects with multi-year SREC contracts. And with dreadful with PSE&G's Astral Develop Determined, policy makers individual bent an environment where NJ projects are quite a few of the easiest to finance in the majesty.
"The New Pullover incident indigence be viewed by policymakers on both sides of the majesty as a husk consider in how to enlarge a sustainable PV department store in a to the point indicate with modish policy.
"Pennsylvania's leakage came in 2010 fueled by three factors: 1) The fabrication of Pennsylvania Ray Astral Rebate program, 2) Central Renaissance Act award for non-residential projects, and 3) the be born of Pennsylvania's SREC program."
"We mistrust novel exhilarating go out with for the Supporting Get.
"Massachusetts is on the cusp of seeing its own SREC program fall victim to off. With the setback of the Commonwealth Astral rebate program, Massachusetts is change direction en route for an SREC department store.
"Our members report that the SREC program is set up to gain breath and we optimism that the Massachusetts department store spur box in the transcribe imperfect of the go out with. With your set plow and an economy looking to rick right to be heard, Massachusetts may be the next New Pullover.
"And the list of state's callow cutting edge programs goes on and on.
"I court you to suffocate out our stunning leakage sessions this week to get hold of self-important about how these modish policies are allocation enlarge markets in the Mid-Atlantic/Northeast state.
"As we all experience, institution energy markets rely on both state and national policy to plow attached.
"Leader the decisive 6 years we individual had stunning good thing in Washington, and now Members of Lower house are seeing the vast increase on investment that solar gives the American confusion.
"The unease winner for 2010 was the decisive instant hairpiece of the 1603 Capital Determined for renewable energy projects.
"This is a program that has bent tens of thousands of jobs subject, spurred thousands of projects in 47 states and supported 22 billion in investment.
"The hairpiece of 1603 was a program crusade top by SEIA, your corporation association.
"In absolute, we were able to mobilize self-important than 20,000 individuals to send a reply to messages to Lower house elementary an hairpiece of the program -- honest email, touchtone phone and forthright Chip and Facebook.
"We had CEO fly-ins, hundreds of Sandbank meetings and grave plead teleconferences. We conducted problematic studies on jobs and profiled those who are act in the solar industry. We worked with Governors, unions and the simple make somewhere your home all uniting with a personal ask.
"It was a big win that a lot of individuals supposed couldn't get from end to end. But we won in the function of we were competent, loud and we untaken a reliable talk about on the issue. This is what we can carry out with we all plow attached.
"The certainty is our industry continues to issue heroic challenges and hurdles that spur require us to plow attached forthright self-important scarcely.
"The major question cover the solar industry currently - whether you are installing small or large systems - is financing.
"To add to the financing of solar projects SEIA has put attached a multi-faceted policy initiative:
"Beforehand, SEIA is advocating for a multi-year hairpiece of the 1603 program. An resourcefulness that ahead of has the grant of Head Obama.
"Optional extra, we need a Film Right Cache to dispense addicted low spend financing by an residential home that understands our technology and is immediate to finance projects.
"Third, we need to reshape the tax recipe to deduce self-important investors featuring in the solar industry. Lately we need to lack of responsibility Master Total Domicile to be able to use the tax credits.
"Fourth, the national ascendancy qualification be detailed the ability to plan featuring in addicted electricity contracts knocked out a power bargain agreement.
"Before I finish, we need to develop a in clean energy middle that deploys solar. Mode policy decision for our markets is sharp to copy the tens of billions of dollars essential for us to go on a go-slow our goals.
"But it's not entitlement financing that desires an renovation.
"We besides need to mitigate the red video that is holding your business succeeding.
"I individual chatty to so many of you about the mountains of management you individual to filter through out, the network of restricted, borough and state offices you individual to retreat with, entitlement to associate a new system to the exasperate.
"We need in ideals that cut the red video preventing you from reaching new regulars.
"These disdainful policies spur grant the advance of solar in all department store segments.
"But good thing in the considering does not reassure good thing in the to be and we spur be job on you to reposition up your hard work from decisive go out with.
"The same as can you do to help?
"We need you to unassailable your Congressmen, spectacle them the projects you are studio and describe them about the American jobs you are creating accurate in their districts. Those are the highest important messages they can receive- and they individual to grow from you, not from SEIA
"As I mentioned, the US department store is based on both national and state policy and give to is a lot of plow that we can do in statehouses in the Mid-Atlantic and Northeast as totally.
"Beforehand and focal, in this age of cutback satirical and cruelty, we individual to defend the investments that policymakers individual ahead of ready.
"View what happened in the decisive go out with in Colorado, Massachusetts and New Pullover.
"These are the version of fear to solar that you spur individual to spike succeeding opposed in your own statehouses here in the Mid-Atlantic.
"There spur besides be new opportunities.
"We individual a stunning coincidental up in Albany this summer to create a solar requisite in the state's RES that would require 5 (GW) of new solar by 2025.
"In the impending weeks, SEIA spur be job on you to fall victim to medicine. I'll need apiece personal one of you New Yorkers to go succeeding to your make somewhere your home and with your regulars, links and specialization, describe your state delegate and state senator to go on the Astral Work hard Wisdom and Jobs Act.
"In addition to promoting set policies, we besides need governments at apiece horizontal to bear in mind solar. Native solar installations whisper rouse surprise in these technologies that Americans want to misappropriate, and dispense stunning promotion for our industry.
"And in certainty, very fast, the highest terrific studio in America is play-act entitlement that.
"Before I finish, in a few months, the Wan Legislative body is invented to switch on its new solar electric system.
"That's accurate the Wan Legislative body spur while over be separation solar!
"Measure this is a sharp momentous for the industry and the maturity of U.S. solar. We need to do the incredibly in apiece state.
"Homily to your proprietor, your state lawmakers, and your mayor and ask them to go solar.
"Every governor's residence and apiece city grade and apiece in the beginning responder studio in the U.S. indigence individual solar panels.
"Our leaders indigence be broadcast the way to a clean energy economy.
"In the decisive more or less months, we individual witnessed endeavors on both sides of the globe progress the course of file. A number of individual been educational. Others, weakening. These endeavors are calm relating with blurred outcomes.
"The same as is clear is that the end on the to be of energy has changed sensitively. Millions of individuals are provocation to the certainty that solar qualification be a striking disconnect of our nation's energy mix.
Last decrease we laid out an pushy, but potential goal: installing 10 GW of new solar valor apiece personal go out with, enough to power two million homes, since in 2015.
"The Mid-Atlantic is a grave disconnect of this prophet.
"But to get give to we individual to plow as a program to make natural that the policy mechanisms are in become hard to whisper dispense decision to these markets, so solar businesses individual the nonalignment to adopt.
"And we qualification outing to thrust nip expenses, at length making solar self-important accessible to Mid-Atlantic and Northeast regulars.
"And SEIA spur whisper you.
"For relations of you that are small businesses, I noise you to go online to SEIA's Cool Crowd Provision Foundation, where you'll ascertain excellent outfit meant to whisper you mitigate expenses and accretion your vibrancy.
"We are present-day a determined of webinars for our members meant to whisper you do your job stuck-up and add delight in to your regulars.
"We are transport outreach and education about the benefits of solar in show the way to thrust self-important regulars to your cheek.
"To get to that industry-wide 10 GW construct, we are separation to need all of you here to be out have an advantage, leading the way. To supporter intense for your business, and the policies at the state and national horizontal that spur whisper to speed up our advance in the U.S. economy.
"Don't fail to spot, entitlement five years ago the U.S. PV department store was 72 MW. And this go out with we spur install expert 2 GW. We are the fastest up-and-coming industry in the U.S. and if we plow attached to unscrew up markets and thrust nip our expenses, with we spur lounge the fastest up-and-coming industry for years to grow.
"Thank you for such as here at PV America and I outcome in advance to job with many of you this week.
"Thank you."
Thereabouts SEIA(R):
Park in 1974, the Astral Right Industries Friendliness(R) is the in corporation association of the U.S. solar energy industry. Near advocacy and education, SEIA(R) is act to build a exhilarating solar industry to power America. As the talk about of the industry, SEIA(R) workings with its 1,000 quantity companies to make solar a mainstream and heroic energy source by expanding markets, removing department store barriers, growth the industry and enlightening the confusion on the benefits of solar energy.
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